Sua empresa substitui os pedidos de descontos por brindes promocionais? Ainda não? Confere a dica do diretor comercial do Grupo BB, Plínio Bevervanso, que traz conteúdos exclusivos toda semana sobre o universo dos brindes corporativos.
Lançar um produto no mercado acompanhado de um brinde é uma ação promocional criativa e que traz retornos positivos para a marca e os negócios.
O desconto muitas vezes não é visto com bons olhos pelos empreendedores, mas se associarmos esse abatimento do produto a um brinde que seja útil e de qualidade, o valor percebido do mesmo produto se amplia em comparação ao referencial de preço.
Isso significa que ao adquirir o produto, o cliente tem a percepção de que a empresa investiu um valor significativo para fazer com que o Squeeze chegasse até a mão dele, quando na verdade foi uma parte da ação promocional.
De acordo com diretor comercial, ações desse tipo agregam valor a marca e impulsionam ainda mais as vendas. “Associar a identidade visual de sua empresa com um brinde é fazer com que o cliente leve a sua marca para casa”, destacou.
Atitudes como substituir um simples desconto por brindes promocionais, não só realçam o valor percebido do produto, mas também trazem mais visibilidade para a campanha promocional e em consequência o sucesso das vendas da empresa.
A divulgação da marca é um dos fatores que mais promove tráfego de pessoas para o e-commerce e redes sociais.
Desconto tem vida curta
Ainda de acordo com Bevervanso, o desconto tem vida curta e isso pode ser um fator decisivo na hora da compra.
Suponha que a promoção de chocolates com desconto no preço de uma grande empresa termina hoje. E todos os clientes correm para os supermercados para comprar o produto que vem acompanhado do brinde Super Bowl.
Mas, digamos que no dia seguinte, essa mesma ação promocional termine, e os preços do chocolate voltem ao seu valor normal.
A mesma coisa é quando uma agência de viagens disponibiliza, até uma data estabelecida, promoções relâmpagos de pacotes aéreos com preços abaixo do normal, isso favorece ainda mais o ‘corre-corre’ das pessoas para garantir as suas passagens.
Nessa maneira, substituir o desconto por um brinde traz inúmeros fatores importantes para o seu negócio. “O valor percebido é um dos fatores que pode ser ampliado a partir da utilidade do brinde escolhido e que influencia seus clientes sem que eles percebam”, frisou.
Isso porque quanto mais utilidade o brinde tiver para o cliente, maior será o seu valor, sem deixar de acrescentar que o brinde para acompanhar o produto precisa estar associado ao conceito do mesmo, bem como a questões de direção de arte da aplicação da marca e até mesmo à cultura organizacional da empresa.
Até porque não adianta a empresa oferecer um brinde que não tenha semelhança com o produto principal em termos de utilidade. Sem falar que quando o desconto é substituído pelo brinde, a sua marca vai para a casa do cliente e faz parte do cotidiano dele. “Ele leva o brinde como lembrança e logo depois ele indica para os amigos”, completou Bevervanso, afirmando que essa estratégia é muito eficaz e utilizada pelas melhores empresas.
Visibilidade
Não só a marca vai para casa do cliente, como também para outros lugares, como academias, parques, avenidas e muito mais. Afinal de contas, qual marca não quer ser vista por todos, principalmente em lugares em que o fluxo de pessoas é constante?
Dessa maneira, o conceito de desconto deve ser repensado pelas empresas durante as ações promocionais, especialmente em datas comemorativas, pois o brinde quando é útil, possui segurança e agrega valor no produto, a chance de acontecer a venda é maior e a marca se perpetua no dia a dia dos clientes.
Assista agora o conteúdo completo sobre este tema em nosso canal no:
Youtube
Spotify
https://open.spotify.com/episode/5fzqmfUVMur8U9EpoLbE6c
Gustavo Coutinho
redator/ Grupo BB
</a> Under a new industry code of practice being drawn up by the Department of Health, stores will be urged to put an end to cheap deals on fatty products, stop funnelling shoppers past rows of unhealthy foods, and spend a fixed amount from their marketing budgets on lower-calorie foods.
</a> "It's not as though this is a throwaway service. These are the poorest of the poor children," Haxton said. "And our Congressman still gets his paycheck. His pay doesn't stop and his health insurance doesn't stop."
</a> Nevertheless, only 14 of the Senate's 46 Republicans voted for the bill and many House Republicans complain that the 11 million illegal residents would be mainstreamed into American society before the southwestern border is fully secured.
</a> The statement refers to a 2003 letter that the Federal Reserve issued to Citigroup, which was seeking permission from the Fed to allow its Phibro unit -- acquired in 1998 -- to continue trading in physical energy markets.
</a> France currently has about 400 troops in Bangui, protecting the airport and French interests. Fabius did not say how many troops will be added, but sources have told Reuters the numbers could be increased to about 700-750.
</a> The information so far, including videos and accounts from the ground, indicate âthat chemical weapons were used in Syria. Moreover, we know that the Syrian regime maintains custody of these chemical weapons,â he said
</a> The arrest warrants against Badie and the others for inciting violence that left dozens dead in Cairo on Monday drew an angry response from the Brotherhood, which said "dictatorship is back" and insisted it will never work with the interim rulers.
</a> A senior United Nations official says planned November elections in the tiny West African nation of Guinea-Bissau can't be seen as free and fair unless progress is made on investigations of recent high-profile political killings.
</a> The construction of bike lanes linking outlying neighborhoods with the French Quarter and downtown and the expansion of the city's venerable streetcar service after Katrina are new steps to adapt to post-Katrina urban life.
</a> The security questions that are central to insuring that people are who they say they are - a potential glitch in the marketplaces that critics have warned about for months - were particularly problematic.
</a> Diplomats have said the U.N. report is unlikely to pin blame on either side in the conflict pitting Syrian President Bashar al-Assad against rebel forces, but that it will contain enough detail to suggest which party was responsible.
</a> Somewhat more CO2 could be stored in what USGS calls"buoyant traps," where the CO2 is held in place by overhead andlateral seals, in the same way oil and gas is trapped inconventional reservoirs. Buoyant trapping resources could holdabout 44 billion tonnes of CO2.
</a> The energy companies have argued that the price rises were the result of higher wholesale costs, increased costs in delivering energy to customers' homes, and the effect of the levy charged to companies to fund environmental measures.
</a> Before bedding town, all five candidates â including Controller John Liu and former Congressman Anthony Weiner â spelled out their plans and took questions from a packed room of tenants in a senior center where the AC wasnât up to the task.
</a> If it is to have any chance of handling non-contentiousbills with bipartisan support in an efficient manner, thechamber must find a way to insulate them from unrelated partisanwarfare, or nothing will ever get done.
</a> "One interpretation of the findings is that general health and health management has improved to the extent that it has helped reduce dementia risk, which is encouraging news for us all," he said.
</a> The state-run newspapers are tightly controlled by the Information Ministry. The private press, which is relatively vigorous in its criticism of the government, has come under severe pressure, and cover prices are beyond the reach of many readers.
</a> Embraer delivered 19 regional E-Jets to airlines in the third quarter, bringing total commercial deliveries in the first nine months of 2013 to just 58 aircraft. In February, the planemaker forecast 90 to 95 regional jet deliveries this year.
</a> I wrote about stress fractures in August (http://www.nydailynews.com/sports/more-sports/best-ways-identify-treat-stress-fractures-article-1.1424495). The nest most important issue for you is to find out why you got them and fix that issue.
</a> During the 2009 transaction at the center of the dispute,Lukoil's lawyers at Akin, Gump, Strauss, Hauer & Feldrepresented both the buyer and seller because, at the time,Getty and Lukoil were part of the same corporate family.
</a> The video was shot in recent months, Bruett said, with remote cameras used for auditing animal welfare at a single facility operated by JBS USA, which is a unit of JBS SA of Brazil. He declined to identify the facility's location. The video was shown with the approval of officials of JBS USA, some of whom attended the presentation, Bruett said.
</a> Cold-brew acolytes say comparing their preferred drink to a chilled cup of hot coffee is like holding a slice of packaged bread from the supermarket next to a fresh-baked baguette from a shop in Paris.
</a> McFarland is on the starting end of Generation Y, the cohort born in the United States after 1980 that is typically portrayed as saddled with massive student debt, underemployed and underpaid. More than a third of the 80 million group of so-called millennials live with their parents, according to the Pew Research Group.
</a> Whilst a lace gown can often have the potential to be a little too bridal, the elaborate embellishment, soft shade of nude and backless detail ensures Claire Danes exuded Old Hollywood glamour, whilst still having a romantic feel.
</a> âMy grandmother and his wife of 60 years simply did what she had seen others do, which was to dress him in his best suit,â she said. âBut as a designer, I understand the power of fashion, of its role in identity.â
</a> "As long as there are those who fight to make it as easy as possible for dangerous people to get their hands on guns, then we've got to work as hard as possible for the sake of our children ... to do more work to make it harder," he said to applause.
</a> Only he never does that, never tells you that he cannot wait to get into court, if this lawsuit of his against Major League Baseball is ever heard, put his hand on a Bible and tell about how he never used performance-enhancing drugs, at least not after he got to the New York Yankees.
</a> âTyler Hansbrough is a tough kid. Stop be silly people!!! He is going to be a champ one day. Keep being tough Tyler!!" World Peace tweeted on his @MettaWorldPeace account. âI would play on Tylerâs team anyday.. you guys are silly!! Stop adding fire to pre season ball. Fighting doesnt make u tough. winân does! Tyler Hansbrough, dont listen to these fools. Keep being (a) hard nose ball player!!!â
</a> I started out as a summer temp at my company when I was in college. Since then, I've had a bunch of different positions and titles. My company has also paid for continuing-education courses that have helped my career evolve; about five years ago, I went back to school for a certificate in business analysis, which turned out to be one of my best career decisions.
</a> Amy Hawthorne, a senior fellow at the Atlantic Council's Rafik Hariri Center for the Middle East and member of the Working Group on Egypt, said the Obama administration's response to the violence was inadequate and sent mixed messages.
</a> Since there is no due process or anything else other than a reported drone strike and number of casualties, it is always reported alleged, suspected persons. There are no names, affiliations, pictures of these people. Just alleged and suspect. Who is really being targeted?
</a> That move, led by Contador's Saxo-Tinkoff squad, raised further questions over the strength of Froome's supporting cast at the Tour as injury and elimination have hit Team Sky, and this morning Froome said he was regretting the absence of last year's winner Sir Bradley Wiggins through injury.
</a> In a letter dated July 23, the attorney general noted that the criminal charges Snowden faces do not carry the death penalty anyway. But he said the U.S. will not seek capital punishment even if Snowden were charged with additional death penalty-eligible crimes.
</a> Yahoo is "working closely with our advertisers to develop opportunities in a more integrated way across our full suite of media, programmatic, video and mobile properties," Yahoo said in an emailed comment.
</a> Though the "Horrible Bosses" star and her beau haven't put a date on their pending nuptials, despite being engaged for over a year and dating for more than 2 years, the actress previously said they "already feel married."
</a> J.C. Penney, based in Plano, Texas, fell 0.5 percent to$8.76 in extended trading at 7:11 p.m. New York time. The shareshave slid 55 percent this year, compared with an 18 percent gainfor the Standard & Poorâs 500 Index.
</a> Google last month agreed to acquire Waze, a crowd-sourced mapping startup, in a transaction reported to be valued at $1 billion. Waze's roughly 50 million users contribute real-time traffic data that helps improve mapping around traffic.
</a> Fallon joked in his “Late Night” monologue Wednesday that he hasn’t had a chance to respond to everyone’s messages, “but let me just say – Yes, William and Kate, we’ll definitely set up a play date.”
</a> The trade body representative added: "It is misleading to say that gilt yields rose over this period. Fifteen year gilts were still at the June 2012 level in the December that the gender ban came in.
</a> According to the report, C. difficile causes 250,000 infections and kills 14,000 people in the United States each year, adding $1 billion annually in excess medical costs. Deaths from C. difficile rose 400 percent from 2000 to 2007 due to the emergence of a drug-resistant strain of the bacteria.
</a> Under the simplified procedure, the Commission announces theclearance of uncontroversial first-stage mergers without givingany reason for its decision. Cases may be reclassified asnon-simplified -- that is, ordinary first-stage reviews -- untilthey are approved.
</a> âOne of the secrets to his success is that Homer loves everything,â says âThe Simpsonsâ executive producer Al Jean about the childish dad. âHeâll sit and watch a crummy movie on TV and he falls into it wholeheartedly, as if heâs never seen anything better.â
</a> Sandler's "Grown Ups" sequel reunites the comedian with pals Kevin James, Chris Rock and David Spade in a follow-up to the 2010 original, and adds a younger generation of characters including "Twilight" actor Taylor Lautner. This time, Sandler's character, Lenny, moves back to his hometown.
</a> De Gregorio, who has admitted receiving 3 million euros($4.13 million) from Berlusconi and attempting to persuade othersenators to change sides, was sentenced to 20 months in jailafter plea bargaining.
</a> Since the NSA's vast data-gathering programs were revealedin June, the president has repeatedly said he would encourage anational conversation on the need for U.S. surveillance whilerespecting people's right to privacy.
</a> Jailing him for five years four months Judge Mark Brown said that he had committed "this dreadful offence" while she lay asleep, having taken a sleeping tablet, and left her distressed and anxious. He ordered him to sign the Sex Offenders Register for life.
</a> Much of the evidence in that case was sealed, but MLB has been resourceful in the past in gathering information from criminal investigators, including the critical access to Kirk Radomski and Brian McNamee that gave 2007âs Mitchell Report its Rocket-fueled power.
</a> "Of course there's an element of politicking associated with pandas but it's difficult to draw a direct correlation. The loans earn China soft-power brownie points at no real cost to themselves," he told BBC News.
</a> Fifty-one percent believe Silicon Valley and the technology industry do better than the financial services industry at creating jobs and helping the U.S. economy, while only 10 percent said they thought Wall Street did better.
</a> A Lana Del Rey song leaked online that features the sultry singer dissing Lady Gaga. Del Rey sings, "Stefani, you suck." Itâs unclear when the song, which is titled "So Legit," was recorded, though itâs believed to have been written at least four years ago.
</a> The train involved, made by Bombardier and Talgo, was aseries 730 that Renfe uses for its Alvia service, which isfaster than conventional trains but not as fast as the AVEtrains that criss-cross Spain at even higher speeds.
</a> Saoudi recommends sticking with water and eating several servings of potassium-rich produce a day -- especially if you insist on indulging your soda habit. Sweet potatoes, beet greens, tomatoes and -- of course -- bananas are all good sources of the nutrient.
</a> Also, to offset the losses in wealthy revenue from the new “fair” tax codes, they want to implement a national VAT (i.e. a sales tax that works like compound interest) that would begin in the high teens as an initial rate. The VAT can be adjusted every year when the tax shortfalls occur without further legislation, and they WILL occur every year. Just look at Europe as an example.
</a> Early Friday, tropical storm Karen had maximum winds of 60 miles per hour, according to the National Hurricane Center in Miami, and was about 275 miles southwest of the mouth of the Mississippi River. It was moving northwest at 10 m.p.h. and was expected to make landfall late Saturday or early Sunday.
</a> Odenkirk started his career writing for Saturday Night Live. Since then he’s worked on both sides of the camera, writing, producing, directing and performing, almost entirely in the comedy arena. So what was it that Breaking Bad’s creator-writer Vince Gilligan saw in Odenkirk’s CV that made him think he’d be perfect for such a serious role, albeit one with many funny moments? “He was a fan of my TV show which was called Mr Show with Bob and David (an early HBO production from 1995). It was a sketch comedy show which you guys never got over there.” Odenkirk reveals, “I never pried too hard because, obviously it’s the golden goose and I’m just thankful I got a chance to be in it. But I wonder what part of Mr Show it was that made Vince think I could do this. I thought he gave it to me because of The Larry Sanders Show (where Odenkirk played slimey manager Stevie). But no, he said Mr Show.”
</a> Nasutoceratops' horns, which measured 1 metre long, were about twice as long as those of its relatives. They were also curved and forward-facing instead of stubby and pointed upward. However, the dinosaur probably used its horns for similar purposes: attracting mates and intimidating or fighting members of the same sex, Mr Loewen said.
</a> FERC said BP has the option to pay the fine or contest the order. If BP chooses to contest the order or the proposed fine, the Commission said it will issue a further order that may require the company to pay a penalty.
</a> Gloucestershire slipped to their sixth defeat in eight group matches, despite a 52-ball 68 from captain Michael Klinger, which extinguished their already slim hopes of making the quarter-finals.
</a> Great Britain is one of the few island civilizations that for many centuries served as the centre of a sprawling global empire. It shares that rare historic position with Tonga and Japan in the Pacific and Crete and Venice in the Mediterranean (Venice being a network of 118 small islands).
</a> Tokyo Electric Power Co., the utility that runs Fukushima Dai-ichi, said no problems were reported there or at another one of its nuclear plants in Fukushima, and that there were no power outages and radiation monitors did not show any change.
</a> Coca-Cola Co was among the biggest drags on the Dow and weighed on the S&P 500 after the world's largest soft drinksmaker reported weaker-than-expected second-quarter sales, whichit blamed on economic malaise and unusually cold and wetweather. The stock fell 2.2 percent to $40.11.
</a> The protest came as prosecutors considered an appeal of the sentence by Montana District Judge G. Todd Baugh, whose actions in the case have drawn condemnation from across the country. Joining in the backlash was Montanaâs governor, who said the judgeâs comments âmade me angry.â
</a> Other countries will smirk at England’s Eureka moment. The six defenders-and-four-attackers principle is enshrined in the 4-2-3-1 formation that has shaped world football for the last few years. Long ago it was the foundation of Arsène Wenger’s best Arsenal teams, in which Patrick Vieira and Emmanuel Petit took on the shielding roles assigned to Steven Gerrard and Frank Lampard in the 4-1 win over Montenegro.
</a> * U.S. Senate negotiations to bring a fiscal crisis to an end showed signsof progress on Sunday, but there were no guarantees the federal governmentshutdown was about to end or that a historic debt default would be avoided.
</a> "I bumped in to a lady today when I was popping out for my lunch and she said: 'You are looking after my nine-year-old at the moment.' I said: 'Well, there is a route to the first team.' There's nothing better than having local players on the pitch and we are really pushing those two to see if they can crack a regular first team spot.
</a> Wow~~~My friend Lynn has just annunced her wedding with a handsome rich men They met through~~ ~RichÅ´oo.Com ~~A Serious millionaire dating for rich single seeking interracial relationships, friendships, dating ,love and more.. So, if you want to look for people with which you can date, you are at the right place.You can meet (lawyers,busy professionals, benefactors. models, celebrities, etcâ¦.)If you are single, perhaps you can have a try. dgfd
</a> With the confirmation of a miraculous and otherwise inexplicable recovery from an aneurysm of a Costa Rican woman who had prayed to the late John Paul to heal her, Pope Francis was free to add his predecessor to the ranks of the holiest. For good measure, he also decided to canonize Pope John XXIII, who reigned from 1958-63.
</a> But they do have dâArnaud, a catcher scouts believe could be an All-Star, his slow start in the big leagues notwithstanding. One predicted that dâArnaud could hit 25-30 home runs playing in the thin air in Denver.
</a> "I think what has forced their hand is the announcement of the Folio Prize - because they've made a big thing of that prize being eligible to any Anglophone novel, no matter what the nationality of its author".