Criar conexões por meio de brindes promocionais com o público infantil é eternizar ainda mais o momento e construir pontes que possam entrelaçar a campanha institucional da sua marca.
O diretor comercial do Grupo BB, Plínio Bevervanso, traz dicas de como escolher o brinde adequado para crianças e como a marca deve ficar atenta as normas e cuidados na hora de presentear a garotada.
Muitas corporações ficam em dúvida na hora de escolher o brinde apropriado para presentear as crianças, principalmente em datas comemorativas, como o Dia das Crianças. Mas, saber direcionar o produto para todos os tipos de criança é um desafio grande e oferecer um brinde seguro é se preocupar ainda mais com o bem-estar do público infantil.
A segurança é um dos pilares que o brinde que sua marca oferece deve ter, pois este requisito é essencial durante o uso do produto. Imagine que uma escola presenteou os alunos do primário com canetas esferográficas, não combina, né?
Dessa forma, a ação institucional idealizada pela escola pode não dar certo e a segurança do brinde oferecido pode se corromper a partir do momento que as crianças podem colocar a caneta no olho, no nariz e até na boca, causando risco a todos.
Conformidades com Normas
Outra dica muito importante em relação a segurança e adequação ao brinde que deve ser oferecido para o público infantil é a comprovação de que o produto possui o selo do Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO) quando se tratar de um item de certificação obrigatória.
De acordo com INMETRO, por meio da norma de nº 300/2002, as condições exigíveis à segurança do brinquedo fabricado e comercializado no país, refere-se a possíveis riscos que não podem ser prontamente identificados pelo público, mas que podem surgir durante o uso normal destes brinquedos, ou em consequência de abuso razoavelmente previsível.
Essa característica pode ser de alta relevância na hora de propor segurança para as crianças, pois a garantia que o brinde vai apresentar, pode ser um ponto positivo para a instituição, para os negócios e a credibilidade do produto.
Além da conformidade, existe também a atoxidade do produto e seus componentes, pois diversos brindes são fabricados para serem usados no lanche, no almoço e até em piqueniques.
Dessa maneira, é preciso ficar atento as essas normas para que o brinde proponha o máximo de segurança para o público alvo, sem falar que zelar pela satisfação do cliente é essencial quando o assunto é segurança.
Conexões
O planejamento é a chave indispensável para construir relacionamentos entre a sua marca, o brinde e a criança.
A fórmula para essa grande conexão está na utilidade! Sem isso, o brinde perde valor e acaba indo para o velho e grande amigo armário. Até porque, a ideia do brinde é fazer com que o usuário o utilize sempre, mesmo que seja por dias, semanas ou meses.
A função de idealizar um brinde que apresente uma performance de educar também é uma excelente ideia, principalmente quando esse tipo de ação promocional parte das escolas e centros universitários.
Preocupações com o desenvolvimento da criança e por que o brinde pode ser útil para ela é uma das conexões que devem existir durante a campanha promocional da organização.
Ações desse tipo favorecem e aproximam ainda mais o brinde que a sua marca oferece com o público infantil. Isso significa que a criatividade também pode ser um dos degraus para se chegar ao topo e tornar a campanha institucional o máximo.
Destacando que a conexão precisa atender aos anseios e às necessidades das crianças, para que se tenha um relacionamento assertivo e interativo.
Assista agora o conteúdo completo sobre esse tema em nosso canal no:
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https://open.spotify.com/episode/4dzg8OPmytp28IO8mutkOF?si=yGCgS16tQT-nFTnu8W4W2Q
Gustavo Coutinho
redator/ Grupo BB
</a> They will then be offered Health Bucks equivalent to $1 per family member per day, so that they can buy unprocessed fruits and vegetables at the markets. That adds up to about $128 per month for a family of four.
</a> Europe has seen a pickup in new listings in 2013 as marketconfidence has improved. After a summer lull, several companiesin September kicked off plans to go public. As of Sept. 12,$14.6 billion had been raised by European IPOs, up 198 percenton the same 2012 period, according to Thomson Reuters data.
</a> "The market has taken this into account and while the bigquestion is how long this will last, it isn't as though we'regoing to fall every day the shutdown continues," said Rex Macey,chief investment officer at Wilmington Trust in Atlanta,Georgia.
</a> The game will be populated dynamically, prioritising friends and crewmembers followed by people of a similar skill level. At the same time players will be able to have complete control over who they do and do not play with. Speaking of which, the leader of a crew gets to decide how the rewards are divvied up at the end of a mission.
</a> The National Institute on Drug Abuse released a statement this week taking issue at a claim made in an ad by the Marijuana Policy Project that stated that pot is "les toxic" than alcohol.
</a> When signing up for Obamacare, enrollees can apply for an advanced subsidy by estimating their income. Payments go directly to the insurer. Their subsidy level is then adjusted once they file a tax return with their actual income for the year, so in many cases they may have to repay some of the subsidy if they underestimated or get a refund if they thought they'd earn more than they actually did.
</a> "The times he went out (during Spring Training) you could tell this is a special arm," Houston manager Bo Porter said of Cosart. "What I like about tonight was the level of composure he displayed. I just thought he did a great job of managing his emotions and really honing in on exactly how he wanted to pitch guys."
</a> "At the moment, investment momentum in the Middle East ispretty strong, so our attention has rightly been focused there,"Chief Financial Officer R Shankar Raman told reporters after thecompany released its earnings.
</a> Prince William, a helicopter search-and-rescue pilot, is onstandby to join Kate for the birth at the hospital where he wasborn to the late Princess Diana 31 years ago. The baby will befuture heir regardless of sex.
</a> 4. If you really believe in your heart that this is a match made in heaven and if there was not someone else in the picture you would live happily ever after, then be prepared to walk away for now till he or she can commit to a more honest relationship with you.
</a> "As long as a marriage has been performed in the jurisdiction that recognizes it, then that marriage is valid under U.S. immigration laws. Every married couple will be treated exactly the same, and that is what we believe is appropriate," Kerry said.
</a> The stupidity of today's reporters and journalists just shows you how low our public and private education systems is in the USA. The Republicans keep taking money away from public schools, laying off teachers while creating over-crowded classrooms and expecting more with so little. Teachers should not be buying the supplies for their classrooms. School Boards should not be cutting out Arts, Music and Sports because of a lack of funds. As of today, there are 10 States that spend more on prisons, which are mostly run by private agencies because they are cheaper. We would not have a dire need for so many prisons if kids were properly educated in decent-sized classrooms.
</a> It looks like Michael Vick is going to beat out Nick Foles for the Eaglesâ starting quarterback job. It makes sense: Vick is the team leader, his mobility works better with Chip Kellyâs fast-break offense and Foles, who doesnât move well, is just a midlevel talent. Vick completed his first nine passes against the Panthers on Thursday. Now letâs see how Kelly develops rookie Matt Barkley, a one-time top-10 talent who dropped to the fourth round in this yearâs draft.
</a> Roger Federer and Rafael Nadal are considered by some to be the two greatest tennis players of all time, in large part because they have amassed 30 Grand Slam titles between them. But also because they have amassed those titles by having to beat each other on a regular basis.
</a> Concerns are growing that a walkout at the 210,000 barrelper day refinery will lead to a repeat of a similar strike in2008 that interrupted flows of crude through the FortiesPipeline System (FPS) and shut in production at 70 North Seafields, pushing up Brent crude oil futures.
</a> The rupee strengthened to 58.69 to the dollar after the RBIfirst unveiled its measures on July 15, but has not closed below59 since then and remains within sight of a record low of 61.21hit earlier this month.
</a> As he walked up the stairs of the Hodges entrance to Citi Field at around 6:30 p.m. Tuesday, a couple of fans in the All-Star Game crowd eyeballed him and were heard saying: âOh, he used to be the GM ... â
</a> Britons, many of whom who need little encouragement when itcomes to borrowing, are making the most of it, leveraging uplike they did before the credit crisis and helping drag theeconomy out of its post-recession doldrums.
</a> He notes that Musk proposes that every passenger pod carry a water tank, which would provide a coolant. The water would turn to steam that would be released at stations. But he questions whether a pod would be able to carry enough water to do the job.
</a> The request was approved by the U.S. Centers for Medicareand Medicaid Services, the agency said on Friday. It will allowmore than 200,000 uninsured state residents to receivegovernment help to access health coverage.
</a> They include the decision to pay 11 employees six-figure sums to lure them north, along with a failure to properly record dozens of cases where exceptions were made to the corporationâs normal relocation policy.
</a> The teams and the city's principal industry, car making, have close connections. William Clay Ford Sr., grandson of Henry Ford, owns the Lions. The Pistons are named for a key component in an automotive engine. The Red Wings logo features wings mounted on a car wheel.
</a> He said: “I didn't feel anything at the time. I couldn't. I was immersed in the normality of Afghanistan. But it's when you come home and you’re re-immersed in the different normality of home, the cosiness of home life that you can remember things differently.
</a> One of the speakers at the event was Robert Strom, a professor emeritus for the UAâs Department of Planetary Sciences who participated in several of NASAâs Apollo missions during the late 1960s and 1970s. Strom emphasized the importance of teaching younger generations as well as the public at large about the solar system.
</a> "It's not hard to do the math to work out that 6 percent (year on year) GDP growth is required by year end to achieve that," Annette Beacher, head of Asia Pacific research FX and rates strategy of TD Securities, said in a client note.
</a> âI would love to have Lamar back,â says Barnes. âHe got into shape towards the end of the season. So we are going to beat him up this summer to make sure he is back for the beginning of the season. Heâs a tremendous talent.â
</a> Lackey was unhappy when Boston manager John Farrell came to the mound to replace him with two out in the seventh and a runner on first, admitting afterward, âI wasnât quite ready to come out at that moment.â
</a> If we could have lived up to our potential today, I would feel a lot better about it, Hornish said. We go to some tracks that I really like. Theres not a place that I dont like that were going to go, so Im really excited about what weve got.
</a> The Republicans took the message to the floor of the House, and the speaker's plan died that evening without a vote. Five days later, Mr Boehner was throwing all his efforts behind the drive to end Obamacare, and the government was shuttered.
</a> Dr Vichas is now acting as an intermediary between the family and a local hospital: he is trying to get to supply anti-inflammatories for free. His clinic has a track record of applying pressure on behalf of patients with complex or serious problems. He recently succeeded in getting the state to waive a 6,000 euro (£5,200) fee for a cancer operation on a patient he had referred himself.
</a> tube, Were those three men arrested and charged with murder? Did they have a trial? Were they convicted or acquited? If they had killed that boy and the police had failed to arrest them because they called it self-defense, how would you feel? If they went to court and the jury acquited them because they believed it was self-defense, how would you feel? I believe if the scenario played out the same way as it did in the Zimmerman case, you would hear plenty of people calling it unjust.
</a> An official of Taiwan Power Co. (Taipower), which operates the island's nuclear power plants, said the water did not come from the storage pools, but may have come from condensation or water used for cleaning up the floor.
</a> JAKARTA, Aug 20 (Reuters) - Indonesia's energy regulatorpledged on Tuesday that oil and gas sales would continue asbefore, seeking to calm concerns about the impact of a majorgraft scandal that has engulfed the agency.
</a> The NASAA warned against "allowing an unlicensed individualto have access to the username and password for your brokerageaccount or worse, allowing an unlicensed individual to set up abrokerage account in your name."
</a> Gosselin added that his notoriety from the high-profile show has made made it almost âimpossibleâ to find a new job. The Gosselinsâ ugly 2009 divorce brought an abrupt end to their TLC series, which chronicled their lives bringing up sextuplets and twins.
</a> Regeneron Pharmaceuticals Inc., maker of the Eylea eye-disease medicine, dropped 1.9 percent to $229.02. Ohr Pharmaceutical Inc. has enrolled half of the 120 patients needed for a mid-stage study for an age-related eye disorder, as it seeks to compete with Regeneron.
</a> In the midst of Texasâ wildfire-scorched Bastrop State Park during filming of comedic drama, which opens Friday, he stumbled on a local resident sifting through the wreckage of her destroyed home. Joyce Payneâs tour of her memories reduced to ash moved Green so much that he recruited Payne to repeat her account while the cameras rolled and worked it into the movie in what will likely be her only imdb credit.
</a> Ullrich's arguments were bolstered by other Western countries as well as watchdog groups, including Human Rights Watch, whose deputy Middle East director, Joe Stork, criticized Saudi Arabia for its "extraordinarily high levels of repression and its failure to carry out its promises to the Human Rights Council."
</a> China's flash HSBC Purchasing Managers' Index (PMI) climbedto 51.2 in September, hitting a high not seen since March andputting to rest investors' worries of a sharp slowdown at theworld's second largest economy.
</a> "The Act of Killing" speaks to the eternal question of what sort of person can visit such pitiless violence on his fellow manâand, by extension, the question of what sort of species we are. Some of these men are such primitive creatures that their world is defined only by strength or weakness; they may be no more capable of moral behavior than a crocodile about to snap its jaws. Others, though, seem to be feeling twinges of remorse and, having warded off all doubts and guilt until now, are up for a bit of reflection.
</a> "If voters had any doubt about how out of touch Steve Lonegan's values are with the values of most New Jerseyans, Sarah Palin's endorsement puts that to rest," said Kevin Griffis, communications director for Booker's campaign. "Like Mr. Lonegan, she wants to ban abortions, even in cases of rape and incest, doesn't believe in climate change and opposes common-sense measures to make our streets safer, like expanded background checks for gun purchases."
</a> She said: "Speciality & Fine Food Fair is one of the best attended food and drink trade shows in the country and is an excellent opportunity for producers to reach influential trade buyers from the UK and overseas looking to source artisan and fine quality produce."
</a> Some politicians and an intern campaign group condemned the workload on interns dubbed "slavery in the city" by one British newspaper, calling on the banks to take measures to ensure their staff were not worked to exhaustion.
</a> LONDON: Two Muslim converts pleaded not guilty Friday to murdering a British soldier whose gruesome killing in broad daylight on a busy London street in May horrified the nation. Drummer Lee Rigby, a veteran of the Afghan war, was hacked to death near army barracks in Woolwich, southeast London. Muslim converts Michael Adebolajo and Michael Adebowale, arrested at the scene, appeared at London's Old Bailey criminal court Friday where they denied murdering Rigby, conspiracy to murder a police officer and attempted murder of a police officer. reuters
</a> The dumping of the heavy metals by electronic suppliers usually comes from the manufacturing of printed circuit boards, according to the Chinese environmental groups. Copper toxicity can cause the poisoning of fish and soil, and lead to cardiovascular illness in humans, while nickel is a known carcinogen, the groups added.
</a> Castillo had an 82-104 record in 13 major league seasons. He pitched for the Chicago Cubs, Colorado, Detroit, Toronto, Boston and Florida from 1991 to 2005 before retiring and lived in the Phoenix suburb of Scottsdale.
</a> "There's always tension in the market because it's pricecontrolled by the government, and dairy prices are at the highlevel. They want to support fresh farming, so there's alwayssome tension there."
</a> The subpoena could uncover the names and identities of thethousands of New Yorkers who have used Airbnb, potentiallycreating a chilling effect on it and on similar services, saidJeremiah Owyang, founder of Crowd Companies, a firm that advisescompanies on the collaborative economy.
</a> With this special anniversary in mind, one of the last two surviving Munchkins from the movie – Jerry Maren, 93 – was at the TCL Chinese Theater, formerly Grauman’s Chinese theater, today in Los Angeles for a hand-and-foot-print ceremony.
</a> The blast door violations are another sign of serious trouble in the handling of the nation's nuclear arsenal. The Associated Press has discovered a series of problems within the ICBM force, including a failed safety inspection, the temporary sidelining of launch officers deemed unfit for duty and the abrupt firing last week of the two-star general in charge.
</a> "During the period, we successfully completed our agreement with Morrisons. We now look forward to the launch of this business in early 2014, firmly endorsing our operating model and IP for online grocery services."
</a> He told Sky News: "Virgin, O2 and Sky already block access to adult content and the other major wi-fi providers in the UK - BT, Arqiva and Nomad - have announced their intention to do the same by the end of this year.
</a> “It can destroy a lot of young people’s lives – those who make the guide the only purpose of their quest for excellence,” says Raymond Blanc, owner of the two-star Le Manoir aux Quat’ Saisons, in Oxfordshire. “That is dangerous. To lose a star is as dangerous as it is rewarding to gain a star.”
</a> SIR – Edward Vale (Letters, October 4) suggests that private school parents are doing hoi polloi a favour by donating their children’s places in the state system to others, and that high earners contribute disproportionately to state education through taxes.
</a> In its outlook on Tuesday, UBS said third-quarter revenueand net new money -- a closely-watched bellwether of futurebusiness -- may be hit as clients fret about the euro zone, U.S.debt trouble, as well as the mixed global economic outlook.
</a> In one high-profile example, the Chamber joined otherbusiness groups to challenge New York City's partial ban onlarge soda drinks and other sugary beverages. In July, the NewYork Supreme Court, Appellate Division, upheld a lower courtruling that invalidated the ban.
</a> In the capital, three security personnel were killed when a car bomb exploded near the convoy of the head of Baghdad provincial council, and two more people were killed when a roadside bomb blew up in a western outskirt.
</a> Until recently, investors have interpreted average or weakeconomic data as a sign the Fed will continue to stimulate theeconomy and put a floor on stock prices. However, the prospectof a slightly less accommodative Fed in the near future hasincreased the market's need for a stronger economy.
</a> "Our data suggest that the targeting of low-dose vitamin D supplements only to individuals who are likely to be deficient could free up substantial resources that could be better used elsewhere in health care."
</a> There could be two plausible reasons behind Microsoftâs claims. Either the tablet indeed sold really well or Microsoft had only a limited Surface 2s made in the first place. If we go by last yearâs books chances are the Microsoft would have ordered limited numbers of the revamped Surface tablet to prevent another write off.
</a> “Chief Keef is an ABC rapper, saying little bitty words,” says Deandre, one of the young men. “got a 30,’” he goes on, his deep, raspy voice turned into a mocking drawl. “got a cobra.’ That’s all he can do. He out there just gangbanging.” (A “cobra” is a .357 Magnum, and a “30,” or “30-poppa,” is an easily concealed handgun with a 30-round clip.)
</a> Savers aren’t reaping significant rewards for their financial behaviors due to the Federal Reserve’s suppression of interest rates. The central bank revealed it would begin to raise interest rates when the unemployment rate falls to 6.5 percent, according to the Bureau of Labor Statistics. Since the recession ended, the job market has improved gradually and currently stands at about a 7.6 percent unemployment rate.
</a> The Band of Dads reported to the World Trade Center site every day for nine months and dug into haunted ground, because what else are you going to do when your son is under there? The fathers tunneled into holes, speared debris with shovels âthey stood still, looking for flies, because flies lay eggs where a body decomposes.
</a> The first two days of proceedings at Major League Baseball's headquarters on Park Avenue were dominated by MLB presenting its case against Rodriguez, who was suspended in August for his involvement in the Biogenesis scandal. Baseball's case included the testimony of Bosch, the proprietor of the now-defunct Coral Gables, Fla., anti-aging clinic.
</a> Maybe in their teenage years the children might start questioning how their life might be if Dad wasn’t so philanthropic. Johnson’s accountant recently told him how much money he’s given away in the past five or so years: $25 million, with two lots of $10 million accruing from his most recent world tours. “I didn’t even know I’d earned that much,” he jokes. “I could have had way better cars and everything.”
</a> The president has tried to boost his public emphasis on jobs and the economy with tours this summer focused on housing policy and making higher education more affordable, but his message has been eclipsed largely by the attention in Washington on potential U.S. military strikes against Syria.
</a> "I don't think Pebble's dead at all," said Tim Bristol,Alaska program director for Trout Unlimited, adding that hisgroup and others will continue to push the U.S. EnvironmentalProtection Agency to use its authority under the Clean Water Actto block the mine.
</a> Members of the Capitol Police's highly trained Containment and Emergency Response Team (Cert) are typically debriefed "right away, at the very least the following day" following an incident, another Capitol Police source said.
</a> Jacobson and his team have already started to take some profits from successful positions. For example, in the second quarter, the firm trimmed its bet on lender SLM Corp, whose stock rose 44.5 percent this year. It also cut its position in United Parcel Service Inc, whose stock climbed 23.5 percent his year, regulatory filings show.
</a> “The local business centre, the Cersia building, is now a makeshift emergency information centre and one can feel the sorrow of the families seeking news about their loved ones. Most here cannot express how they feel about what’s happened.”
</a> “What is going on in Cairo is not normal and this is the first time that we see such things. Even on the 30th of July this did not happen, on the contrary they were throwing flowers at them. We should respect any protester and we should not shoot him,” was another man’s take on the situation.
</a> The CIA along with NASA and NOAA is reportedly funding a National Academy of Sciences (NAS) project whose goal is to study several geoengineering options aimed at reversing global warming. Dana Liebelson ...