Associar um brinde com a campanha de prevenção que a sua marca pretende promover é impulsionar os resultados da ação institucional e ampliar o tema em relação ao público alvo e a sociedade.
Mas saber colocar em prática essa estratégia que pode trazer resultados para a sua marca, é assunto para o diretor comercial do Grupo BB, Plínio Bevervanso, que traz dicas toda semana sobre o universo dos brindes promocionais.
Quando a marca escolhe estrategicamente o brinde que vai presentear os clientes, funcionários ou distribuir em projetos sociais e associa esse produto com a campanha do Outubro Rosa, por exemplo, a ação ganha outra dimensão no meio corporativo e social e gera retornos positivos.
Isso porque a campanha ganha força devido a causa defendida, e os brindes complementam essa campanha no sentido de acrescentar valores simbólicos.
Esses valores podem agregar e gerar emoções na persona, sem falar que cria um elo entre o público e os propósitos que a instituição pretende passar.
Ampliação da campanha
A conexão entre o público alvo e a marca reforça ainda mais a difusão do tema e amplifica o tráfego da persona nas redes sociais, por exemplo.
Com o brinde, essa relação é a mesma, pois quando a instituição personaliza o brinde, bem como dando uma característica típica que os stakeholders possuem, cria-se uma aproximação e isso pode ser um sinal que a campanha da organização está no caminho certo.
Imagine que uma marca vai promover um encontro para falar sobre o Outubro Rosa, evento social e que acontece anualmente, que tem o intuito de conscientizar a importância da prevenção ao câncer de mama em mulheres.
Dessa maneira, serão entregues 15 mil copos e espelhos para serem distribuídos durante o evento. Sendo que o design que irá compor esses brindes será rosa com estampas de laços. Do ponto de vista da direção de arte do produto, as cores vão ampliar a comunicação da campanha e fortalecer a ação de forma significativa.
Não só a cor do brinde como também o design e a escolha correta do produto, vão refletir no desempenho e na divulgação da campanha do Outubro Rosa da instituição, sem falar que a criatividade é um fator que pode fazer o público se aproximar mais da marca.
Chamar atenção dos stakeholders
O brinde inserido na campanha de prevenção tem a função de chamar a atenção do público alvo, seja ele funcionário ou as pessoas que compõem a comunidade externa da organização.
Mas, todo cuidado é pouco, pois chamar a atenção, algumas vezes é visto como uma experiência ruim para as marcas, dessa forma, saber o tipo de brinde e como ele vai ser apresentando pode influenciar no resultado final da campanha.
Até porque, de que adianta realizar uma campanha legal se o brinde não condiz com a linha editorial da marca ou não combinou com os gostos do público alvo, certo?
Dessa maneira, o cuidado com os detalhes na divulgação do evento e a associação do brinde de forma criativa com a campanha de prevenção faz com que a comunicação e a mensagem da instituição cheguem com fluidez e clareza nas pessoas.
Engajar com brindes
Além de chamar a atenção de forma criativa, os brindes também têm a função de premiar pessoas e de satisfazer a necessidade delas. Os brindes possuem um potencial grande quando empregados no local, hora e público correto!
As campanhas existem para conscientizar e mobilizar o público alvo e os brindes são um complemento dessas ações corporativas, uma vez que eles engajam e fortalecem a campanha em todas as áreas, seja no primeiro, segundo ou terceiro setor.
Lembrando que com o advento das redes sociais, o brinde no digital ganha outra dimensão, engaja pessoas e oferece experiências incríveis para a campanha da marca ter sucesso.
Assista agora o conteúdo completo sobre esse tema em nosso canal no:
Youtube
https://www.youtube.com/watch?v=r7zJTUx9JT0
Spotify
https://open.spotify.com/episode/66HvmEmSWYszs1o7HrMjrd
Gustavo Coutinho
redator/Grupo BB
</a> Heidi Klum is so stunning she can basically do whatever she wants -- like step out on the red carpet in a completely sheer dress without a bra. The 39-year-old supermodel showed off her amazing physique in a see-through black frock at a Versace event in New York City on May 15, 2013.
</a> The benefits established under the healthcare reform law,including federal subsidies to help people pay insurancepremiums, "are also entitlements provided in permanent law," hesaid. "Under the OMB memo it seems highly likely that CMS wouldconclude that the people necessary to carry out the ACA couldcontinue to work."
</a> Sources say the outcome of any vote remains a toss-up unless the deal's terms are changed. Michael Dell has proposed a higher $13.75-a-share, but only if the company's special committee -- appointed to review the deal -- agrees to change voting rules to exclude abstentions from the count.
</a> While scope for further easing may be waning, the ECB isstill seen among the last of the world's major central banks tostart hiking rates as the recovery in the euro zone is expectedto lag U.S. and UK growth despite the strong showing by Germany.
</a> Opposition lawmakers in Britain have pointed out that Cameron's sojourn in Portugal â which included a squid-buying photo-op in a local fish market â came after some early-summer R&R on the Spanish island of Ibiza, and will be followed by more time off back in Britain in Scotland and on the beaches of Cornwall.
</a> Kim Wright was enjoying a day out with her family at Six Flags Amusement Park in Texas when they boarded the Batman roller coaster. To her humiliation, she couldn’t fit into the seat because of her weight.
</a> Uh, you do know the US was founded on liberal ideas and not conservative ones, right? The Tories who supported the King were the conservatives of the day, the liberals were the revolutionaries who founded America. The 2nd Amendment was written by liberals, not conservatives.
</a> "There was a lot of discussion of whether we wanted to bepart of 'Runner, Runner,' but we decided we could draw a nicedistinction between the illegal, unregulated world and theregulated market we are advocating," said Tariq Shaukat, chiefmarketing officer for Caesars.
</a> "Live Like Angela Merkel (previously)", says the advert showing photos of the two-room apartment in the city's trendy Prenzlauer Berg neighbourhood on rental accommodation website Airbnb.
</a> Mohammed Morsi narrowly won the presidential election in June 2012 to become Egypt's first democratically elected president, but his opponents accused him of trying to impose an Islamist agenda on the country.
</a> Across various parts of the country, homebuilders and Realtors are worried rising mortgage rates could slow home sales. Retailers are concerned holiday sales will be flat this year. Mining-related manufacturers in the Chicago district are laying off workers and cutting back on overtime.
</a> The FTSE 100 was up 42.37 points, or 0.7 percent, at6,547.33 by 1107 GMT, with the index having now retraced morethan half of the losses which began in late May on Bernanke'sinitial suggestion of diminished stimulus as early as this year.
</a> ** Siena prosecutors requested that JPMorgan Chase & Co stand trial for obstructing regulators as part of awider probe into Banca Monte dei Paschi di Siena's purchase of Banca Antonveneta, a judicial sourcetold Reuters. Prosecutors allege JPMorgan withheld informationfrom Italian regulators about a 1 billion euro ($1.36 billion)financing the bank arranged for Italian bank Monte Paschi'stakeover of domestic rival Antonveneta in 2008.
</a> "At times we lose people because they don't understand what we are saying, because we have forgotten the language of simplicity and import an intellectualism foreign to our people," he said. "Without the grammar of simplicity, the church loses the very conditions which make it possible to fish for God in the deep waters of his mystery."
</a> MOSCOW, Sept 11 (Reuters) - Russian lawmakers approved taxrelief for offshore fields containing hydrocarbons essential forboosting production in the remote regions of the world's topenergy producer, a representative for a Duma committee toldReuters on Wednesday.
</a> A Cabinet Office spokesman said: "The steps we have taken to transform Whitehall into a leaner, more efficient machine, managing its finances like the best-run businesses, generated £10bn of savings for the taxpayer last year alone.
</a> According to interim Director Patrice Bogan, infants and young children are particularly vulnerable to infection, so itâs important that parents make sure their children are properly immunized from birth to four years of age when most vaccines are administered.
</a> Halabjans, whose plight went largely ignored by the international community, say Assad deserves the same fate as Saddam Hussein, who was behind the chemical attack on their town and was eventually put on trial and hanged in 2006, albeit for other crimes.
</a> The hope is that the young nucleus can generate enough heat on quarterbacks to relieve the burden on a revamped secondary, but Ryan still needs help from his edge pass rushers. Coples will play more on the edge, but his role as an outside linebacker has been greatly exaggerated. Heâll see his fair share of time as an interior pass rusher again.
</a> Democrats charged that the two fall elections should have been scheduled for the same day but that Christie was avoiding being on the same ballot as Booker, who could attract both strong Democratic and minority turnout.
</a> George Lopez and wife, Ann, are pulling the plug on their 17-year marriage. According to TMZ.com, the couple came to a mutual decision to go their separate ways and have been working out details of their split 'for a long time.' The talk show host, 49, and Ann are parents to a 15-year-old daughter, Mayan. In 2005, the couple underwent dual operations after Ann gave her husband one of her kidneys. Lopez had a genetic condition that caused his kidneys to deteriorate.
</a> It is possible that the trend stabilized partly because the FDA started to issue black box warnings on psychotropic medications in the mid- to late-2000s, highlighting their potential health risks to children, the researchers said. Antidepressants may increase the risk of suicide, and ADHD drugs have been linked with heart problems.
</a> "These allegations are without merit and we stand by what we previously disclosed publicly in February 2011 - that BP natural gas traders did not engage in any market manipulation in late 2008," BP spokesman Geoff Morrell said in a statement.
</a> If it falls short of raising the equity to help finance thebid, the Globe said Fairfax intends to arrange a short-termbridge loan that could be repaid with BlackBerry's cash holdingsof about $2.6 billion.
</a> The constant delays have seen mobs of angry passengers mount at least eight large protests at departure gates in the last two months, two of which saw staff physically beaten. There is even a new Chinese phrase for the rampaging hordes: the "kong nu zu", or "air rage tribe".
</a> Tourism revenues constitute one of the most important items that help finance Turkey's current account deficit, its main economic weakness. According to central bank data, tourism revenue stood at $22.8 billion in the 12 months to the end of May while the current account deficit was at $53.6 billion.
</a> The FERC determined that the Barclays traders manipulated markets in the Western U.S. from November 2006 to December 2008. The employees made transactions in fixed-price products -- often at a loss -- with the intent of moving an index to benefit the bankâs other bets on swaps, according to the FERC.
</a> LOVE THIS! I one time was charged unfairly $25.00 as a fine at a townhome I lived in. I was selling it.. so had to pay.. so my sale would go through. Paid the $25.00 in PENNIES. The board called their attorneys to complain. He said it was legal tender and they had to accept. (Silly Boad: Cost them more than $25 to talk to the attorney.)
</a> "I'm not sure this is in the best interests of their clientsor their talent," Havas chief executive David Jones said in astatement. "Clients today want us to be faster, more agile, morenimble and more entrepreneurial, not bigger and morebureaucratic and more complex."
</a> The administration also confronts a fiscal deadline on October 1, when spending legislation is needed to keep government programs running. Lawmakers will also need to raise the nation's debt limit, probably in November, to avoid a debt default.
</a> The topic? Student loans. Unless Congress took action soon, he warned, the relatively low 3.4 percent interest rates on key federal student loans would double. Obama knew the Republicans would make a scene over extending the subsidized loan program, and that he could corner them into looking like obstructionist meanies out to snatch the lollipop of higher education from America's youth. "We cannot price the middle class or folks who are willing to work hard to get into the middle class," he said sternly, "out of a college education."
</a> A Panamanian frigate on routine patrol stopped the 155-meter (510-foot) Chong Chon Gang off the country's Atlantic coast last week after it had left Cuba and was nearing the northern entrance to the Panama Canal, bound for North Korea.
</a> "If you want to buy one suit or one car, you see one price.If you want to buy 100 suits or 100 cars, you approach theseller to discuss another price. Who benefits from that? The endinvestors," Vincent Dessard, regulatory policy advisor at theEuropean Fund and Asset Management Association trade body, said.
</a> Labour, Sir John Vickersâ Independent Commission on Banking and the parliamentary commission on banking standards have both pushed for a higher leverage ratio of 4.06 per cent. The Government has rejected the calls and stuck with international requirements of 3 per cent.
</a> 1. THROW OUT THE REGULAR SEASON: Atlanta won three of five meetings against Indiana during the season, though they’ve only played once since Aug. 12. The defending champion Fever endured an injury-plagued start to the season and only three players appeared in more than 30 games. Though still missing Katie Douglas, they’ve settled into a rotation that got them back into the playoffs with the fourth seed in the East, and then beat conference champion Chicago in two games in the first round.
</a> Speaking at a conference, Putin said, âWe have every reason to believe that it was a provocation, a sly and ingenious one.â He said those who perpetrated the attack relied on âprimitiveâ technology, using old Soviet-made ammunition no longer in the Syrian armyâs inventory.
</a> âOverall, Siri is a lot faster than it used to be,â says Ha. âBut itâs a lot to try to figure out for a new user, and you really have to sit down with it for a while to figure out what Siri can and canât do.â
</a> âMembers of the enterprise embarked on a campaign of threats, harassment and intimidation targeting the client, the client's family and [the client's] New York counsel," Assistant U.S. Attorney Una Dean stated in a letter to U.S. District Judge John Gleeson.
</a> Meanwhile, 12 inmates at High Desert State Prison near Susanville continued a separate hunger strike they began July 1 to protest conditions in the administrative segregation unit there. Twenty-three inmates initially refused meals at the prison 185 miles northeast of Sacramento, but about half have resumed eating, Thornton said.
</a> "I thought the last three innings he was very, very good," Mets manager Terry Collins said. "The arm issues have caused his velocity to go down a little bit. But I tell you what, his breaking stuff is still very good. I was happy with the way he finished up."
</a> The Egyptian military has relied on the Pentagon for much of its hardware. Its air force flies U.S. F-4 fighter jets, C-130 cargo planes and Chinook and Black Hawk helicopters. The army drives American Humvees, shoots American artillery and fires Hellfire missiles. Its navy sails U.S. ships and fires American torpedoes.
</a> A category 4 hurricane with winds of 135 mph and a 949 millibar central pressure made landfall over Dade County in south Florida. Peak gusts hit 150 mph at Homestead and 107 mph at Miami. 200 people were injured at the Army Air Base in Homestead when a fire ignited during the storm, affecting three hangars and destroying 25 blimps, 366 planes, and 150 automobiles. 1632 residences were destroyed and 5372 were damaged across the state. 4 people were killed and damages total $54 million.
</a> On Friday, U.S. District Judge Charles Breyer ruled the smaller suit on behalf of California women employees was still too disparate and wide ranging to qualify as a class action lawsuit. He also found that the lawyers failed to show statistical and anecdotal evidence of gender bias.
</a> Japan remains committed to transforming its economy, which has suffered from years of deflation and weak growth, Toshimutsu Motegi, the country's minister of the economy, trade and industry told CNBC.
</a> She said: “Kate is very close to Carole and an awful lot of young women, when they have had a baby, like being with their mum. I suspect that William not only approves of that idea, but may even be driving it.
</a> But friends, neighbors and associates couldnât comprehend how the fun-loving person they knew was suddenly dead and the subject of a joint investigation by the FBI, the Secret Service, Connecticut State Police, Stamford police bomb team and the State of Connecticut.
</a> Arthur Marriott QC, whose distinguished legal career spans more than four decades, was one of the first solicitors ever to have the title Queen's Counsel conferred upon him and is a leading figure in dispute resolution.
</a> An investigation by security firm AdaptiveMobile found that one in three UK cafes and restaurants had no content protection in place on their free WiFi networks, while a further 20 per cent failed to restrict access to adult dating sites that routinely have explicit pictures.
</a> The Rangers had extended qualifying offers by Monday to five of their six restricted free agents, aiming to protect their rights to defenseman Ryan McDonagh, center Derek Stepan, LW Carl Hagelin, RW Mats Zuccarello and newly acquired defenseman Justin Falk.
</a> It sold a $100 million investment in Clean Energy Fuelsconvertible notes for $85 million in cash to a buyer who alsoassumed a commitment to buy the third and final $50 milliontranche of convertibles.
</a> With U.S. energy companies ramping up their hiring to tapthe country's fast-growing new oil and gas resources, ensuringaccess to skills clearly outweighs a firm's legacy in any givenlocation. Oxy is just one of several energy companies expandingtheir presence in Houston, helping fuel an office property boomnot seen in years.
</a> On Friday, St. Louis Fed President James Bullard said hebelieved the Fed should be careful about basing its decisions onforecasts and that policymakers should wait to see more databefore deciding to taper bond purchases.
</a> âIt is undeniably useful both in disrupting terrorists and in gathering intelligence on terrorist networks, [but] only a tiny proportion of examinations result in a terrorism-related arrest,â he said.
</a> For the city, the economic benefits in the form of increased tourism, temporary jobs and the payoff from the images of San Francisco that formed a perfect backdrop for TV coverage are hard to calculate and have not yet been tallied.
</a> "More than anything else Kevin wants to win," Saunders said. "As we talked about Pek, he said, 'You have to do what you have to do.' ... I don't know what's been done in the past and I really don't care. As he said, we're moving forward."
</a> Judge Luiz Fux told Brazil's state news agency, Agencia Brasil, that the sanctions infringed, "even if in a roundabout way, the civil servants' right to freedom of expressions through strike".
</a> Eight years ago, I came here to deliver the commencement address for the class of 2005. Things were a little different back then. I didnât have any gray hair, for example. Or a motorcade. I didnât even have a teleprompter. It was my first big speech as your newest senator, and I spent my time talking about what a changing economy was doing to the middle class â and what we, as a country, needed to do to give every American a chance to get ahead in the 21st century.
</a> âOur colleague Councilman James Davis, an ardent anti-gun violence advocate, was murdered in a senseless act of violence on the balcony just above us,â said Speaker Christine Quinn, who joined several other members offering tributes to the slain Brooklyn pol to mark the anniversary.
</a> One of Alex Rodriguezâs best possible outcomes now is to convince the arbitrator to reduce the length of the suspension that otherwise would have left him nearing 40 by the time he was allowed back on the field.
</a> We need a government with the guts to go for the real solution that will let this country compete with our neighbours – and help British business and consumers to fly to more destinations.
</a> Spending time with the young guys has made me think back to my younger days. It's been great to watch the rise of Joe Root but I would offer him a word of caution, based on what happened to me when I first burst onto the scene.
</a> Huffman came out quietly this year when she announced she was working with Athlete Ally, an organization that seeks to combat homophobia in sports. âI am excited to be an ally and stand up for people like me in the LGBT community,â she said in a post on the Athlete Ally website in July. She and Wambach have been rumored to be dating for some time, but Wambach has never officially come out.
</a> In experiments with mice and cell cultures, researchers found that the same MC1R mutation -- called MC1R-RHC -- triggers a specific biochemical signaling pathway when a redhead is exposed to ultraviolet radiation from the sun and other sources.
</a> Many timber companies give you a bonus if they're vertically integrated. They could mean they are producing value-added products like rayon, packaging or paper, which also would benefit from a broad economic recovery. These companies may also own or lease land that may result in other mineral plays such as petroleum or natural gas.
</a> The team added that "the New York Yankees in no way instituted and/or assisted MLB in the direction of this investigation; or used the investigation as an attempt to avoid its responsibilities under a player contract; or did its medical staff fail to provide the appropriate standard of care to Alex Rodriguez."
</a> Pearson, which makes about 80 percent of its profit when theeducation market peaks in the second half, reported adjustedfirst-half earnings down by a third. The fall, exacerbated byrestructuring charges, was slightly deeper than the marketexpected.
</a> AEG, which had initially sought to collect on the $17.5 million policy after Jackson's death canceled the tour, dropped a claim against Lloyds amid revelations in leaked emails that show AEG executives were concerned about his stability ahead of his planned London comeback tour.
</a> Many Democrats in Texas and nationally view Davis as the party’s best chance to compete in a state that has not elected a Democrat as governor since Ann Richards was elected in 1990. Richards, the second female governor of the state, is also the mother of Planned Parenthood President Cecile Richards.
</a> But there were no immediate payoffs, in longer or better sleep, on the nights after workouts. The researchers did pick up on one immediate link between exercise and sleep, though: Women who had a particularly bad night's sleep were less likely to exercise the next day.
</a> On the first pitch to Dobbs, Tigers reliever Luke Putkonen bounced a breaking ball that skipped past Brayan Pena and to the wall. Stanton raced home with the winning run, and Alvarez had the fifth no-hitter in Marlins history.